This week, I was assigned to write about how word and image interacted with each other. For some unknown reason, I concentrated solely on the written word in conjunction with the image. After sitting down to browse through some of my favorite web-links, I came across an old one for a favorite commercial of mine. As I reviewed this commercial, I was struck by how effective the words in conjunction to the images were and realized that words and images interact in all forms and are not restricted to two-dimensional designs. In this particular commercial, the advertised subject matter is displayed with few screen adjustments. For a full minute, the viewer is shown an almost unchanging image of two McDonald's filet-o-fish sandwiches. A majority of the commercial depicts the two sandwiches placed side by side upon a table. There are a few close ups of a singular sandwich, but for the most part, all the viewer sees is an image of the dual sandwiches.
Both sandwiches are then humanized and given the ability to speak. Their conversation is not very enlightening. Rather, it is highly repetitive. Despite this repetitive speech, it is incredibly amusing to listen to. The visual image presented to the viewer is not very interesting, but the words being spoken engages the viewer and keeps them focused on the subjects of the image. This is a prime example of how word and image become successful partners. Without the words, the image would be boring and easily overlooked. Without the image, the words would hold no true meaning and loose its engaging characteristics. Together, they become highly effective. The video below is the commercial that has inspired this post. Be warned that after watching it, you may be persuaded that a trip to McDonalds is in your near future.
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